HAVE I GOT A STORY FOR YOU

Advertising rarely succeeds when it is cold information or calls to action. Successful advertising, stays with you, it creates memories and feeling that influence you over time. The best advertisements leave engaging and memorable impressions Ads that are subtle and lower peoples defenses are the ones that are most effective. An ad should never tell you to do something or buy something, people immediately discount that type of delivery, as they should. A great way to leave these lasting impression is through storytelling, it’s subtle, it’s authentic and almost everyone loves a good story. To make the story that is effective at communicating exactly what you want, we need to assure that it aligns with your objectives your audience at the right time. To tell a great story everything must be easily identifiable and consistent, both visibly and in message. This usually starts with the visual and written concept. Below are some initial concepts we created for some particularly difficult storytelling opportunities.

MOM, MOM, MA, MOMMY!

We craved it as children, “mom, watch this”, “look at me”, you wouldn’t jump of the diving board or go down the slide until you had an audience, the right audience. The Guiness Book of World Records doesn’t even consider your feat unless you have witnesses. Impossible shots, successful pet stunts and crazy coincidences don’t matter unless you capture and post them. Does a tree fall in a forest if you don’t give a shit? Sure but what’s it to you. As you get older you learned that to get ATTENTION, you have to cater to and know your audience. Well that’s what we do. We study your audience, then create content specifically made to grab their ATTENTION, tell your story and work on each unique platform. It’s a mix of art and science, creative and analytics, because to stand out, you first have be seen.