SPECIALIZING IN BEAUTY AND LIFESTYLE CONTENT

THE BUILDING OF A BRAND: BRUSH DENTAL

SCOPE OF WORK:

We built the creative strategy and branding for a growing dental franchise in South Florida. From concept to each individual asset, we created the visual identity, voice and presence in both digital and print: built their web site, manage all of their social media channels, produced , direct and shot all of their photo/video shoots created direct mail ads, page advertising, email packages, video content and billboards. We identified specific target audiences and created content by channel to get the attention of each demographic segment. We also manage their SEO and the digital marketing strategy. Please visit their website to see our work in action. Brush Dental

BRUSH DENTAL CREATIVE ASSETS


UPDATING AND REBRANDING DEAN, HORWITZ & ASSOCIATES

SCOPE OF WORK:

Dean, Horwitz and Associates is a successful dental practice that has been around for over 15 years. They wanted to update their look for a full on rebranding, but they didn’t want to lose the loyal patients who were older and more resistant to change. We created a new logo, their brand voice, built them a much more modern website and gave them a more full digital presence. We handled both the marketing strategy and creative for this rebranding. Producing everything with our in-house team and managing their social channels and print cmapaigns. If you would like to see more of what this rebranding looks like you can visit the Dean & Horwitz site.


BUILDING BRAND AWARENESS: DR. GREENBERG PLASTIC SURGERY

SCOPE OF WORK:

Dr. Greenberg had a well established cosmetic surgery practice, but wanted to have greater brand awareness and a more modern, cohesive look. Currently their web page is cluttered, hard to navigate and their creative assets are not appealing to their audience. They also wanted to add a Spa section of their brand, making it more of a lifestyle brand than just a clinical one. We put together a plan to get them noticed by the right people and a look that represents their sense of luxury and pampering.

**We are still in the process of securing the account (fingers crossed!).

DR. GREENBERG DIGITAL STRATEGY